Resources
Why is B-Roll Important to Video Production?
B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.
How to Take Ownership of Your Domain
Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually owns their domain name.
Why You Need Professional Headshots for Your Company
Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion.
Digital Advertising Checklist
A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.
Four SEO Tools You Should Be Using
What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before.
How To Make A Storyboard For Your Video
Marketing is the connection between your brand and the consumer you hope to reach––from your product to their need.
Three Things You MUST Have In Your Marketing Strategy
Marketing is the connection between your brand and the consumer you hope to reach––from your product to their need.
The Benefits of Digital Marketing
It is vital to successfully connect with your target audiences at the right location and time.
Top Five Interviewing Tips
In the world of video production, an important element is helping individuals to tell their stories on camera.
Recruitment Marketing 101
Covid-19 has thrown the job market into turmoil, but with a few helpful tips and trackable initiatives, companies will easily be able to engage with potential candidates and leverage the fundamentals of inbound marketing!
Making Your Video Productions Great
What makes a great video? Well, a great production right?! Yes, that’s a big part
of it, however, a lot of things go into making a video great.
Why Is Email Marketing Important To Your Brand?
As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes.
IAM Video Production Team Gives Two Ways to Create a Standout Video Ad in 2022
I think most would agree that we now live in a time where it’s normal for people to encounter at least one video ad on their mobile device every day.
Three Top WordPress Plugins for Website Design
There are many options when choosing a platform to build your website. WordPress, by far, is the most popular.
Three Steps To Developing A Strong Marketing Plan
Anything worth doing – building a house, raising a family, starting a business – is worth planning.
The Art of Storytelling in Video Production
The rise of video production in marketing comes as no surprise.
Liza Heiskell Promoted to Creative Director
Longtime video producer, Liza G. Heiskell, has been officially promoted to the role of Creative Director for InnerAction Media (IAM) and its affiliates.
5 Pieces of Information to Gather When Building A Website from Scratch
Creating a website can be a stressful and daunting undertaking. If you are feeling stressed, check out our tips on how to build a website from scratch.
Blogging 101: How to Write Your First Blog
Writing your first blog post can be an exciting, yet stressful, process. If you are unsure where to begin, check out these tips to get you started!
After Me, the Flood
What can you accomplish if you limit the barriers in your brain? Get a plan together, then execute on that plan. You may be surprised where it leads you.
You should have a say in your story.
IAM can help your business prosper by creating a personalized plan for growth throughout our various mediums of expertise.