Resources
What WV News Publisher, Andy Kniceley, Thinks of COVID-19
Andy Kniceley, WV News Publisher, spoke on Positively WV to discuss his thoughts on the impact COVID-19 has on the state and local businesses.
Your Small Business Intake Form Taken Care of By Anna Carrier
Find out what Anna Carrier, owner of The Cupcakerie, has to say about COVID-19 and intake forms for small businesses in the area.
Navigating Hospice Care During COVID-19 with Malene Davis
Discover how WV Caring is handling COVID-19 and what Malene Davis feels is best for hospice care during the pandemic.
Telemedicine and COVID-19 Takeaways with David Goldberg
From the COVID-19 impact on West Virginia to telemedicine and more, David Goldberg provides critical takeaways on the Positively WV Podcast.
Ashok Aggarwal Discusses The Ventilator Project on Positively WV
Ashok Aggarwal, co-founder and Managing Partner at M&S Consulting, works with a fantastic team. He interviewed on Positively WV to dicuss COVID-19.
Is Digital Advertising Effective for Your Marketing Campaign?
Is digital advertising is effective for marketing campaigns? Currently, businesses attempting to continue serving customers; digital advertising can help.
Take Direction From Hollywood When Scripting Your Marketing Videos
Discover the importance of scriptwriting for your marketing videos from some of Hollywood’s A-list directors and actors.
Combating a Not in My Backyard Mentality (NIMBY) Through Addiction Treatment Marketing
Has your center experienced a NIMBY mentality from the community? You are not alone. Learn how you can combat this through addiction treatment marketing.
The Four Necessities of Building a Website
Looking to build a website, but not sure where to start? We can help. Our team at InnerAction Media outlined the four necessities for building a website.
The Importance of Graphic Design for the Healthcare Industry
Discover how graphic design can help with your healthcare marketing campaign. Let InnerAction Media be your marketing-guru guide!
Dermatology Practice Inbound Marketing Case Study
IAM works with the Dermatology Center for Skin Health, PLLC and finds ways to advance their dermatology practice Inbound marketing strategy.
Infinite Game Mindset is Much Needed in the Mountain State
Are you interested in an infinite perspective on leadership? Click here to sharpen your skills with Jim Matuga as he shares with you something new.
West Virginia Business Owner Publishes New Marketing Book, Marketing Matters
Jim Matuga, a West Virginia business owner, published his new book, Marketing Matters, in January. Read more about what this book offers below.
TV Commercial Production: Finding Captivating Stories in the Mundane
Telling a story can be easy. Telling an effective story that pulls at the heartstrings of of your listeners, that’s hard. Learn about three companies we think have pulled off this TV commercial production challenge well.
4 Things to Consider When Using Storytelling in Marketing
In today’s market, you are either telling a story that draws your customer in, or you are adding to the confusion. Learn how you can incorporate storytelling in marketing by considering these four things.
The Top 5 Benefits of Building Your Website on the HubSpot CMS
Your website is so important in today’s digital-first era. Learn the top benefits of building your website on the Hubspot Marketing Platform, which manages all your content in one place.
What are Topic Clusters? New Website Architecture
A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and each other. Read on to learn how this can change your website architecture.
Should TV Commercial Production be Part of a Video Marketing Strategy
TV commercial production could be essential to your video marketing strategy. Learn why it’s important and what the best strategy is when producing a TV commercial.
The Importance of Developing a Print Strategy for a Nonprofit
I participated in the 2018 WVU CreateAthon. I worked with Libera, a nonprofit in West Virginia, to develop a print marketing strategy for their organization. Check out why I think this type of strategy was essential for them.
Developing Customer Retention Through Marketing
Retaining customers through marketing campaigns is effective; you just need to know how to do it. One way is providing relevant content to them through email marketing. Learn a few more ways to accomplish customer retention.
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