Hooray! You are writing your first blog post! Blogging is an integral part of any successful marketing strategy. For instance, statistics show that companies with blogs produce an average of 67 percent more monthly leads than companies that don’t.
But as your initial excitement wears off, you might find yourself stressing a little. You want to make an excellent impression, but you have no idea where to begin. No need to worry! As a Content Developer here at InnerAction Media, I write blog posts weekly for our clients covering topics about travel to mental health to orthopedics, countertops and much more. So take a deep breath and keep reading to learn some quick Blogging 101.
What is a Blog Post?
If you are unfamiliar with the concept of blogging, Hubspot defines a blog post as an article, news piece or guide published in the blog section of a website. Blog posts are often educational pieces and should be approximately 750 – 1,000 words. However, depending on the topic you are writing about, it may run shorter or longer.
What Topic Should You Cover First?
For your first blog post, you want to start by introducing your business. Here at IAM, we title these blogs “Welcome to (your company name).” This initial blog post explains your business, what you do, what services you offer, etc. It also helps to establish your company’s credibility.
Below are examples of a few introduction blogs we have written for our clients to give you some ideas:
- Welcome to Bad Lizard, West Virginia’s Countertop Supplier and Installer
- Welcome to The Landing Dental Spa, a Premier Dental Office in Morgantown
How Should You Structure a Blog Post?
Once you have decided on your topic, it’s time to begin the writing process! As you write your blog post, you must organize the information so your readers can clearly understand and follow along with your content. If your post is disorganized or hard to follow, your audience will get frustrated and not read the post. If you find yourself struggling in this area, try creating a short outline of what you want to write about to keep you on track.
Here is a simple structural outline I typically follow when I write a blog for one of our clients:
- Introduction: An introduction should be attention-grabbing and present your topic. Some bloggers find it helpful to write this section last.
- Headings: Headings allow your readers to skim through your post to find the topics most relevant to them. I typically need a minimum of three to support the blogs I write for our clients.
- Supporting content: The supporting content is placed under the heading to explain it in greater detail. You can use information from your website or outside sources (always insert links for both) to support your topic.
- Conclusion/Call-to-action (CTA): Once you reach the conclusion section of your blog, it is time to wrap things up and encourage your readers to take action. The call-to-action (CTA) should encourage your readers to call your business, download something, learn more about your company, share your content on social media, etc. You can see some examples of CTA’s in the blogs I shared above.
Don’t Forget to Proofread!
Here is an area where you can make some serious mistakes if you are not careful. Misspellings, poor punctuation and grammatical errors all happen to the best of us. However, they can be a major turn-off for your readers and quite embarrassing to your business if they are found in your blog.
To help avoid the possibility of errors, proofread your blog multiple times. I cannot tell you how many mistakes I have made and caught from proofreading my work. Grammarly is a great (and free) tool to help this, but keep in mind that it is not 100 percent accurate. I also recommend having someone else proofread your blog too. You might be surprised how many times someone else will catch a silly mistake that you missed.
Need Help With Blogging? Contact Our Team at InnerAction Media Today
If you want to start blogging for your company but are not sure where to begin, let our team at InnerAction Media help! We develop marketing strategies to drive customers to our clients’ businesses and organizations. Contact us today with any blogging questions you have!