Real Stories. Real People. Real Impact.

Brand journalism is storytelling with purpose — and at IAM, we’re experts at capturing the human side of your brand. We go beyond scripted marketing videos to create authentic, documentary-style content that builds trust and forges lasting emotional connections with your audience.

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Why It Works

People connect with stories, not sales pitches. Our brand journalism videos let your audience see, hear, and feel your story, helping you earn their trust — and their business.

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Bridging Innovation

Our Approach to Authentic Brand Storytelling

Unscripted Storytelling

Unscripted Storytelling

We focus on real voices and authentic experiences to make your message relatable.

Cinematic Interviews

Cinematic Interviews

Showcase your people, clients, or community in a genuine and powerful way.

Visual Narratives

Visual Narratives

High-quality footage, thoughtful editing, and immersive sound design come together to create unforgettable stories.

Strategic Alignment

Strategic Alignment

Every brand journalism piece supports your mission, goals, and audience needs.

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.