Liza Heiskell Promoted to Creative Director

Sep 30, 2021

Longtime video producer, Liza G. Heiskell, has been officially promoted to the role of Creative Director for InnerAction Media (IAM) and its affiliates. The position is the first of its kind for the Morgantown-based company. 

Heiskell is a decorated producer in television, video, and programming, with stays at MTV, FOX, VH1, and MSNBC. Her efforts in video production are nationally recognized, winning the 2006 National Daytime Emmy Award as a producer on The Learning Channel’s television series, “A Baby Story.

In that same year, Heiskell moved to Morgantown, West Virginia with her family and started her own production company, Park Street Productions. 

Hired as a Video Producer by IAM in 2017, Heiskell has quickly made a name for herself through a variety of successful media and marketing projects. In her new role, she will act as the Creative Director of the entire agency. 

“I love the medium of visual storytelling,” said Heiskell. “Every day I get the opportunity to share someone’s story about their life, their business, or a service they provide. It is an honor to do this.”

Heiskell had a significant hand in capturing and developing Positively West Virginia’s most recent PWV55 County Tours video of Monongalia County. Other notable projects include the production of the “It’s Time to Smile Again” commercial promotion for Rominger Dental of Bridgeport, and the “Uncommon Stories” customer spotlight series for the First United Bank of Morgantown. 

“My greatest joy is making people proud of their own work,” Heiskell continued, “showing them the beauty of their work, and being able to share and spread their message with others.” 

Screen Shot 2022-10-21 at 10.06.28 AMFounded in 2011, InnerAction Media is a national Telly Award-winning advertising and marketing agency. IAM has tenured experience marketing for healthcare, law, construction, banking, and other large and small business sectors. IAM is headquartered in Morgantown, WV, with offices in Clarksburg, and Oakland, MD. 



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