Resources
How Google Gemini is Changing Search Engine Optimization
The world of search engine optimization (SEO) has constantly been evolving, driven by recent advancements in technology. Internet users today engage with digital information in a completely new way, and that way is always shifting. For small businesses, keeping up...
How Expert Lighting Elevates Video Production
What transforms a good video into a great one? The secret is literally what meets the eye—the art of lighting. Lighting plays a critical role in visual storytelling and can make or break the connection with your audience. At InnerAction Media, we are always looking...
Crafting Compelling Company Videos: A Guide to Boosting Brand Visibility
In the digital era, video content reigns supreme. It has a unique ability to capture the essence of a brand, something that words alone can't quite do justice to. InnerAction Media distinguishes itself through compelling video production that captures attention and...
Is your website still relevant in today’s AI world?
by Jim Matuga In the rapidly evolving digital landscape, the advent of artificial intelligence (AI) and AI-powered "answer engines," heralds a new era of online search and information retrieval. Recently, I started experimenting with Arc Search, an AI-enhanced search...
Behind the Scenes with InnerAction Media: The Power of Team Collaboration and a Wireless Monitor
In the bustling world of marketing and advertising, adapting and innovating is not just an asset—it's a necessity. That's why we invested in a high-tech wireless monitor that improves collaboration between our team members in the field. Having all eyes on a project...
InnerAction Media Wins Two National Telly Awards for Exceptional Video Production
Morgantown, WV - InnerAction Media (IAM), a marketing and media agency, has been recognized for its exceptional video production by winning two prestigious national Telly Awards. The 44th Annual Telly Awards is the premier national award and honors excellence in video...
How StoryMaker is Revolutionizing Small Business Marketing
In today's world, marketing is everything. Small businesses struggle to make their mark in the marketplace, and marketing plays a crucial role in their success. However, creating marketing content that is both effective and engaging can be a challenging task. This is...
What Does Social Media Marketing Have to Do With Digital Marketing?
No matter how large or small your business is, you need to use social media strategically.
Keeping Up With The Trends: 5 Social Media Marketing Blogs You Need To Know
Living in a digital age, we have access to a wealth of information at our fingertips to help guide us like never before.
Influencing Brand Perception Through Video Production
While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand.
3 Reasons to Consider Geotargeting in Your Digital Advertising Strategy
In today’s world smartphones have made it easier than ever to check your email.
The Importance of Subject Lines
In today’s world smartphones have made it easier than ever to check your email.
Why is B-Roll Important to Video Production?
B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story.
How to Take Ownership of Your Domain
Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually owns their domain name.
Why You Need Professional Headshots for Your Company
Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion.
Digital Advertising Checklist
A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to keep in mind while developing your next digital advertising strategy.
Four SEO Tools You Should Be Using
What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before.
How To Make A Storyboard For Your Video
Marketing is the connection between your brand and the consumer you hope to reach––from your product to their need.
Three Things You MUST Have In Your Marketing Strategy
Marketing is the connection between your brand and the consumer you hope to reach––from your product to their need.
The Benefits of Digital Marketing
It is vital to successfully connect with your target audiences at the right location and time.
You should have a say in your story.
IAM can help your business prosper by creating a personalized plan for growth throughout our various mediums of expertise.