Resources

The Challenge: Spreading the Word About a Hidden GemWheelzUp Adventures, based in Cumberland, Maryland, offers an incredible outdoor experience—the “Big Deal Ride.” It’s a 25-mile downhill biking adventure along the Great Allegheny Passage, complete with bike rentals,...

In the fast-paced digital marketing landscape, video content continues to reign supreme—and 2025 is no exception. From snackable short-form clips to engaging live streams, video is reshaping how brands connect with their audiences. Here's why video marketing will...

At IAM Outdoors, we know every brand has a story that deserves to shine. For Savage River Canoes, that story was one of precision, legacy, and a passion for paddling. Based in Oakland, Maryland, they have been crafting world-class racing canoes for over 40 years....

In the marketing world, there’s a secret weapon that can transform brands, capture attention, and create lasting relationships with audiences. This isn’t the latest algorithm update or advertising trend—it’s storytelling. As humans, we’re wired to love stories. They...

In today's visually driven world, the power of an image cannot be overstated. As consumers scroll through social media, browse websites or scan advertisements, they're drawn first to visuals before diving into any text. For businesses, this reality highlights the...

InnerAction Media (IAM), a leading marketing and media company based in Morgantown, WV, is announcing today a new strategic partnership between its IAM Outdoors division and Fly Rod Chronicles (FRC), the acclaimed fly-fishing television show hosted by Cur's Fleming....

MORGANTOWN, W.Va. — InnerAction Media, a local leader in marketing and advertising, is proud to announce that it has been honored with a People’s Telly Award Bronze in the category of Branded Content. The accolade recognizes their outstanding work on the "Miracles...

When it comes to capturing the essence of the great outdoors, finding the right video production company is paramount. Located in the heart of the breathtaking Appalachian Mountains is InnerAction Media (IAM). IAM has a division, IAM Outdoors, which offers...

The world of search engine optimization (SEO) has constantly been evolving, driven by recent advancements in technology. Internet users today engage with digital information in a completely new way, and that way is always shifting. For small businesses, keeping up...

What transforms a good video into a great one? The secret is literally what meets the eye—the art of lighting. Lighting plays a critical role in visual storytelling and can make or break the connection with your audience. At InnerAction Media, we are always looking...

In the digital era, video content reigns supreme. It has a unique ability to capture the essence of a brand, something that words alone can't quite do justice to. InnerAction Media distinguishes itself through compelling video production that captures attention and...

by Jim Matuga In the rapidly evolving digital landscape, the advent of artificial intelligence (AI) and AI-powered "answer engines," heralds a new era of online search and information retrieval. Recently, I started experimenting with Arc Search, an AI-enhanced search...

In the bustling world of marketing and advertising, adapting and innovating is not just an asset—it's a necessity. That's why we invested in a high-tech wireless monitor that improves collaboration between our team members in the field. Having all eyes on a project...

While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand.

In today’s world smartphones have made it easier than ever to check your email.