Inner Action Media


Telemedicine and COVID-19 Takeaways with David Goldberg

April 9, 2020

From the COVID-19 impact on West Virginia, telemedicine, advice for going outdoors to how your local medical professionals are doing, David Goldberg, President and CEO of Mon Health, provides critical takeaways for the listeners of the Positively West Virginia Podcast.

Goldberg is a highly regarded leader in the healthcare sector. In West Virginia, some of Goldberg’s responsibilities include: 

  • Mon Health Medical Center, a 189-bed general, acute care hospital in Morgantown
  • Mon Health Preston Memorial Hospital, a 25-bed critical access hospital in Kingwood
  • Mon Health Stonewall Jackson Hospital, a 70-bed hospital in Weston

Learn more about Goldberg’s take on COVID-19 below.

GOLDBERG’S OVERVIEW OF COVID-19 IN WEST VIRGINIA

What can West Virginia businesses do – right now – to survive this current COVID-19 (Coronavirus) pandemic situation we’re all facing today?

David Goldberg

“I’m privileged and blessed to have been in different parts of the country in healthcare. I’ve been in Virginia, Texas, Pennsylvania and the Pittsburgh area before coming here to Mon Health. Everyone is dealing with the issue a little differently due to population trends and the growth of the COVID-19 spread. We did a lot of the right things as early as we could,” said Goldberg.

Goldberg mentioned his team acting on the following: 

  • Reduced elective surgeries immediately
  • Started watching this trend in January and February
  • Across the region, we’ve asked people who do not need medical attention to bend the curve by staying home.
  • Use telemedicine and stay at home to communicate with their doctors
  • Wash hands and social distance
  • Try to keep away from the ones we love a little more than usual, so we can get this COVID-19 bent and eradicated faster

Mon Health is an integrated network of hospitals, physician clinics and outpatient centers that work together to make healthcare more accessible and affordable to residents of north-central West Virginia, southwestern Pennsylvania and western Maryland.

“We see a difference in escalation in West Virginia,” said Goldberg.  

According to Goldberg, experts are expecting the peak of the virus to be around April 16 now.

“We have to watch the trend for how people are presenting. I want to make sure everyone is listening, your healthcare system in the state of West Virginia is strong. We have lots of ventilator capacity. A lot of medical beds. Wonderful staff who are taking care of themselves and their families. Putting themselves on the front line to make sure every one of our friends and neighbors is well-taken care of during this time,” said Goldberg. 

ENJOYING THE OUTDOORS – WITH CAUTION 

“The weather is getting nicer, so people want to go outside and get some vitamin D – that’s a good thing,” said Goldberg. 

Goldberg recommends maintaining your six to eight feet apart from people if you do go outside.

“This is not a vacation; this is not a time for you to spend at home that you wouldn’t normally get. Don’t risk yourself. Take the time. It’s a marathon. We’re at mile 10 on a 26.2-mile race. It means you have to have stamina. You have to understand your surroundings. You have to pace yourself. There are times you’re going to surge a little bit – okay. There are times you’re going to slow down. But, you’re going to get to the end of the marathon. We, as West Virginians, are going to do that. But we’ve got to stay responsible. Go to the store when you need to, but don’t overly go. Don’t overly go out. Pace yourself. Don’t risk yourself or others around you,” said Goldberg.

“Be prudent until proven you have symptoms otherwise,” Goldberg continued, “Let’s not risk exposure to yourself. If you’re asymptomatic, how do you even know?” If a person is positive, that single person could take out dozens of people without knowing. 

THE IMPACT OF TELEMEDICINE

“You can talk directly face to face with your clinician. To see a doctor live, they refer you right in. It’s something that helps bend the curve, but it’s less expensive and timely. The majority of our doctors from primary care to general surgeons, dermatologists, every “-ologist” you can find has a room. So you call right now precisely like it’s a physician appointment. We’ll set up an appointment with you, and you enter “a room.” There’s the doctor with the patient. They go through a regular treatment discussion about what their issues are. 

Most of the initial visit should be in person. But, today, since we’re social distancing, a doctor will ascertain if it’s appropriate to do that initial visit by video or if it needs to be in person and, of course, follow the clinical protocols. Then they visit them.

Medicines can be ordered. The wonderful quality can see pictures of your rash or condition of the camera on your phone. Then, they follow up. It goes right into your medical record. We can keep a record of the conversation, what was shared and the continuity is phenomenal. So it’s an excellent tool. 

I think we’re going to use it more and post-COVID-19, most people who experienced it before we hope they continue using it and we believe they will,” said Goldberg.   

CHECKING ON YOUR MEDICAL PROFESSIONALS 

“We have generations of people here. The people are holding up. There’s anxiety. They’re interacting with people who may or may not have COVID-19,” said Goldberg.

Goldberg talked more in-depth about his concerns:

“To me, we’ve reduced our elective surgeries. We have an ambulatory surgery center that partners with some of the orthopedic centers like Mountainstate Orthopedics, Dr. Bill Post and Dr. Tom McClellan. They can’t do surgery there. They’ve dried up their revenue coming in for elective joints and plastic surgery. The anxiety is high. We at Mon are used to having flex our staff. When we don’t have volume, we encourage people to take their paid vacation or flex time off. 

I’m used to having 70 percent occupants at Stonewall Jackson Memorial or Preston. My 500 beds are filling maybe 70 to 90 beds a day out of 500. That’s a significant revenue decrease. Fifty-five percent of our revenue now is not being seen in this service world. That is a concern.

I want our listeners to know our staff to know we’re here with you. We’re encouraging people to use the time they have in their vacation banks. We’re helping people who are in dangerous situations paycheck to paycheck. We’re gauging how we can cut expenses that are not patient-faced to defer some of those costs to keep revenue coming in so we can pay our people.” 

In light of COVID-19, Goldberg spoke with optimism.

“We are blessed with decades of support to this community—good stewardship of our resources. We have vast reserves in place to weather the storm. My job is to keep people calm. Balance the plates on sticks. 

I’m blessed with the best management team—the best physicians. The best colleagues who are not only putting themselves in harm’s way, but they’re also being good stewards of our resources to make sure we’re not only here for today and tomorrow, but for the next generation of healthcare workers who will use us. And the community who will continue to use Mon for their provider of care of choice,” said Goldberg. 

KEY TAKEAWAYS

When asked, “How do you prepare to respond to this,” Goldberg responds with the following:

“Healthcare – we’re first responders. We drill and test and prepare for building failure, system failure, significant catastrophes. But a pandemic like this isn’t something you really prepare for.

So what I’d say with something like this we’ve learned: you’ve got to move policies and procedures up a notch regularly to understand and be prepared. A supply chain is one of the most significant issues. We’re blessed to have an ample supply of masks, gloves, etc. 

The outpouring of people has been unbelievable to see that. They’re coming out front and center for first responders. What we do in the hospital doesn’t always translate to an independent facility.” 

Goldberg spoke of lessons he’s able to pull from this pandemic experience:

  1. “Part of it is making sure you’ve got the cash flows right, access points rights, cleaning and supply chain is all the same. You could have someone from any business and it’s very similar.” 
  2. “I live here in town and watch the streets. You look and see we’re bending the cure. People are listening in their own way. You don’t see as many people out and about.”
  3. “Let’s not over exaggerate or inflate the situation. Let’s be reasonable and careful.”
  4. “If you have a doubt and don’t feel well. Flu or allergies. Talk to your doctors, self-monitor.” 

Find out more about Mon Health here.

Listen to the full podcast here.

Cole Pancake

Cole Pancake

Digital Advertising Specialist

Cole Pancake is the Digital Advertising Specialist at Inner Action Media. Growing up in the eastern panhandle of West Virginia, Cole has a deep connection to the state, its beauty, and its people. After graduating from WVU with a Bachelors in Journalism, Cole worked in the outdoor industry for 5 years, driving growth through strategic and digital marketing initiatives. When Cole isn’t in the office, you can find him at home with his wife Haley, his son Stetson and their two dogs, reading philosophy and history; or most likely, hunting and fishing somewhere in the Mountain State.

Maddie Bartley

Maddie Bartley

Graphic Designer

Maddie grew up in Morgantown, WV and attended West Virginia University, earning her B.S. in Design Studies (2023) and M.S. in Sport Management (2025), where she served as the Athletics Graphic Design Graduate Assistant. She then started Maddie B Creative Co., working with clients such as Team USA for the 2026 Winter Games and Inner Action Media to create impactful visual content across social, print, and marketing campaigns, with a focus on clear, engaging design. Outside of work, Maddie enjoys staying active, exploring new creative projects, and spending time with friends and family.

Yev Shrayber

Yev Shrayber
Cinematographer

Raised amidst the mist and fog of San Francisco, Yev now lives in Pittsburgh with his wife and young son. He began his career in live sports broadcasting with the San Francisco Giants before making the jump into feature films, working his way up from camera assistant to camera operator.

Today, he collaborates with the Inner Action Media team to craft visual stories, drawing from a background that spans both live sports and narrative filmmaking. Outside of work, he can usually be found “wrestling” with his son — or proudly watching him attempt to break personal records in jumping very, very high.

Andrew Archer

Andrew Archer
Content Strategist
Andrew “Arch” Archer is a Bridgeport, WV native who believes that great storytelling is the heart of meaningful connection. After serving as a Pastor for the past 6 years here in Morgantown, Arch brings a people-first mindset and a knack for clear and excellent communication to the content strategist role. Arch lives in Morgantown with his wife, Delaney, and their four kids – drawing daily inspiration from the people and community he loves. Outside of work, you’ll find Arch spending time with his family, enjoying games of all sorts, and having meaningful conversations about faith and life.

Jason Allen

Jason Allen
Business Development & Account Manager
Jason Allen is the Business Development & Account Manager at Inner Action Media, where he leads relationship-driven growth efforts and supports many of the agency’s long-standing clients. Known for his personable approach, Jason thrives on connecting with people, understanding their challenges, and helping them identify clear, actionable strategies to move their organizations forward. Jason has been married to his high school sweetheart, Jessica, for 24 years. They have three children: Isabella, a freshman at WVU; Elisabeth, a junior at MHS; and Matthew, an eighth-grader at South Middle School, who bring joy, purpose, and plenty of activity to everyday life. Faith also plays a central role for Jason, and he remains actively involved at Chestnut Ridge Church in Morgantown. Beyond his work, Jason is committed to strengthening his community. He regularly participates in local initiatives and seeks meaningful opportunities to build connections that make a positive impact across West Virginia.

Samson Tew

Samson Tew
Production Assistant
Samson was born in Harpers Ferry, West Virginia. He attended the Frederick Career and Technology Institute studying TV/Multimedia production and broadcasting. There, he gained a passion for visual storytelling and working behind the camera. When Samson isn't helping plan shoots or assisting on set, he's at home constructing, painting, and photographing miniature models to create stop motion animations.

Shayla Klein

Shayla Klein
Multimedia Producer
Inner Action Media's resident journalist, Shayla Klein is best known for her brand journalism content, where she acts as a journalist-for-hire at events. She also helps produce, edit, and shoot Inner Action Media's award-winning video productions. A West Virginia native, Shayla grew up in Wheeling. She graduated Magna Cum Laude from West Virginia University with a degree in Broadcast Journalism with minors in Theatre and Interactive Media Design. While completing her bachelor’s degree, she worked part-time at West Virginia Public Broadcasting and made weekly appearances on The Legislature Today. Shayla joined Inner Action Media in 2024 with four years of post-college experience in TV news. As someone who appreciates the unique charm of Morgantown and calls it home, Shayla is excited to help Inner Action Media’s clients connect with their community.

Nicklaus Hart

Nicklaus Hart
Director of Business Development
Nick is the Director of Business Development at Inner Action Media. In this role, he leads efforts to cultivate strategic partnerships and help IAM tell more exceptional stories. With a natural talent for conversation and a gift for building relationships, Nick brings people together and delivers thoughtful, effective solutions for clients and the communities they serve. Native West Virginians, Nick and his wife, Brooke, returned to Morgantown with a shared hope of building a bright future for their growing family. Life in the Hart household is lively and full, with their boys keeping them on their toes. Outside of work, Nick enjoys hosting friends, exploring West Virginia, and cheering on the LSU Tigers.

Liza Heiskell

Liza Heiskell
Creative Director of Video Production
At the heart of Liza Heiskell’s work is a simple goal: to help people and communities express what matters most. A graduate of West Virginia University and winner of a National Daytime Emmy Award, she built her career in Philadelphia and New York City producing programs for TLC, Discovery, NBC News, and the Fox Broadcasting Network. After returning to Morgantown, she founded Park Street Productions to give business owners and non-profits a platform to connect with customers through authentic, meaningful stories. At Inner Action Media for the past eight years, Liza has helped to turn ideas into polished productions, blending her creative talent with a knack for managing production details. Her work shines a light on people, businesses, and organizations with the hope of strengthening connections across the community. At the end of the day, Liza’s favorite role is mom to Charlie and Dori. She also loves a good hike with husband Matt and the dogs, cooking up feasts, and filling her home with family, friends, and good cheer.

James Murray

James Murray
Production Assistant

James, affectionately known as Jimmy, grew up in Ravenswood, WV and earned his B.S. in Business Administration in Marketing from West Virginia University in 2023. An avid outdoorsman, he enjoys hunting, fishing, and exploring the wild corners of Appalachia.

A newly licensed drone pilot, Jimmy is often up in the air capturing cinematic footage for our shoots. When he’s not behind the camera creating content or deep in an edit, Jimmy wears another hat as the producer of our weekly Positively West Virginia podcast. He helps spotlight the Mountain State’s most inspiring business stories with heart, hustle, and a little WV grit.

Off the clock, you’ll find him with his Husky Dexter, drumming, or gaming with his cousins.

Gabe Ofca

Gabe Ofca

Director of Photography

Gabe was born and raised in Steubenville, Ohio. With an associate degree in Computer Sciences from Pittsburgh Technical College, his passion is storytelling through a lens. He finds purpose in seeking beneficial perspectives and using intentional methods to share them. If he isn’t creating marketing content, he’s still out there shooting something. It could be backpacking vlogs, drum covers, or cinematic passion projects. The thing he’s holding is called an FPV drone. He’s often referred to as “Robo Cop” or “Ant Man” when he’s flying it. Gabe also enjoys time creating memories with his lovely wife and two daughters.

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.

Dylan Sheldon

Dylan Sheldon

Vice President of Operations

Dylan Sheldon is the Vice President of Operations at Inner Action Media, where he has worked for more than 13 years. His focus is on helping West Virginia businesses grow through effective marketing and storytelling. Dylan is deeply committed to West Virginia and takes pride in supporting local businesses. He previously served as the president of the Rotary Club of Morgantown and is currently a member of its board, continuing to dedicate his time to community service and improvement projects. Additionally, Dylan is a deacon at his local church, where he has the opportunity to serve both his fellow congregants and the surrounding community.

Dylan is married to Kelsey Sheldon and is a father to four children: Ralph, Arthur, Mildred, and George. In both his professional and personal life, Dylan aims to contribute positively to West Virginia’s communities and its economic development.

Brian Jarvis

Brian Jarvis

Vice President

Brian Jarvis is president and owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine, with headquarters in Clarksburg, West Virginia, as well as offices in Fairmont, Morgantown, Kingwood, Charleston and Oakland, Maryland, as well as an investor in the Charleston Gazette-Mail. He and his wife, Rachel, who is also a practicing attorney, have two daughters, Evelynn and Eleanor.

Ben Ward

Ben Ward
Account Operations Manager
After serving for five years as a local church pastor in Western Pennsylvania, Ben became the Project Manager at Inner Action Media, and is now excited to serve clients even more effectively as Account Operations Manager. He is passionate about helping clients connect with customers on a deeper level. Although not native West Virginians, Ben, his wife Tiffany, and their three daughters are now proud to call the Mountain State their home. They look forward to many fruitful years opening their home to the community around them. Aside from being with his family, Ben enjoys lifting at the gym, involvement in his local church family, being outdoors, and reading military history in his spare time.

Aubree Johnson

Aubree Johnson

Marketing Specialist

Aubree grew up in Mason, WV. She attended West Virginia University where she earned her M.S. in Integrated Marketing Communications and B.S. in Advertising with minors in Psychology and Strategic Social Media. She thrives on learning and exploring new ideas, combining her passion for problem-solving with creativity. Aubree has a deep appreciation for the Morgantown community and is committed to making a positive impact through her work. Outside of work, she loves reading a variety of genres, including romance, thriller, tragedy, self-help, and memoir. She also enjoys painting and spending time outdoors.

Alex Kraus

Alex Kraus

Digital Content & Production Manager

Alex Kraus grew up in Weston, WV, and attended WVU, where he earned his bachelor’s degree in Broadcast Journalism and his master’s degree in Digital Marketing Communications. Alex began his professional career in sports broadcasting, where he gained experience filming sports for WVU as well as traveling to broadcast the PGA Tour and the Paris Olympics. Alex now brings his unique skill set to the Inner Action Media team as a digital content & production manager. Outside of work, Alex enjoys spending time with his wife, playing golf, exercising, and convincing people to wear barefoot shoes.