Inner Action Media


Ashok Aggarwal Discusses The Ventilator Project on Positively WV

April 7, 2020

What’s a ventilator splitter (v-splitter), and how does it affect the COVID-19 pandemic? Ashok Aggarwal, co-founder and Managing Partner at M&S Consulting, decided to participate in designing a v-splitter to assist with patients who’ve contracted the virus. 

Aggarwal works with a fantastic team. Together, they built a world-class technology and strategy services organization that dedicates to customer satisfaction with a highly talented and dedicated group of enterprise consultants.

THE VENTILATOR PROJECT 

What can West Virginia businesses do – right now – to survive this current COVID-19 (Coronavirus) pandemic situation we’re all facing today?

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Aggarwal oversees solutions, delivery and has stepped out of the box to create products that are positioned to revolutionize the way people work with process and technology. 

“My role is really to support some of the scientists, engineers, doctors and experts that are out there in this arena. We’re working closely with inter-med partners and Mon Health,” said Aggarwal. 

What is the Ventilator Project?

Well, there is a shortage of ventilators across the country. Companies are taking open-source designs and according to Aggarwal, “They said they’d like to start building these things out in case there are situations where there are ventilator shortages in our area. We don’t necessarily have those shortages today; hopefully, we never will. 

We wanted to try and get ahead of this and my role in this was to say, ‘Well, why are we thinking just about our area? We shouldn’t just think about the demand that we have right now. Let’s go ahead and try to tackle this problem. This is a problem that a lot of other places are going to have or already have in places like NYC.” 

The V-Splitter aids in the current ongoing ventilator shortage. It effectively allows for one ventilator to serve more than one patient at once to have doubled the capacity for ventilators. 

Aggarwal spoke of the concerns associated with the V-Splitter: 

“Taking a single ventilator, using it with two patients. Between the two patients may have different characteristics with lung capacity. Currently trying to make improvements on the designs out there to address the issue of two patients sharing the same ventilator not to spread the virus.” 

Aggarwal explains the process for their contribution to designing the V-Splitter.

“We started to outfit ourselves with higher capacity to build out ventilator splitters. Then, we started to encourage improvements in the design that people had put out there. At this point, we’ve improved the design and are in the process of publishing our open-source design. We’ll continue to manufacture it but will allow folks to begin to manufacture our design as well.”

“Other collaborations (Mon Health, the WV State Capital, etc.) have been in the works for a while. So, we’ve already been in contact with one another about other innovations. When COVID-19 came about, it became clear that we’ve got a team of people here who have skills, capabilities, that can make an impact and an attack on COVID-19. The foundation was laid over the past several months, some friendships over several years and we all jumped into action to make things happen as COVID-19 came out,” said Aggarwal. 

Aggarwal has a degree in biomedical engineering. I wondered if it made an impact on the design process. 

“I would think that they don’t necessarily need my biomedical engineering expertise, there are other folks involved. I know that they partner with Dr. Paul Gera as well as Mon Health,” Aggarwal continued, “They’ve got a lot of medical and engineering help already. From my background, I’d say my out of the box thinking has been more focused on just getting everyone to think bigger and supporting places outside of Morgantown as well to become a thought leader, an innovation leader that can help not just our communities, hospitals or patients, but other places as well.”

LEADING IN A CRISIS SITUATION 

“There’s a sense of responsibility, a sense of community that comes about I think in a lot of people – most people I would even argue. A lot of us are just looking for ways that we can help and make an impact. This opportunity presented itself and I think from my perspective and even at M&S and even my career, what I’ve found is that people are looking for that opportunity to lead and to make an impact. They’re looking for a situation that’s right. There’s a lot of opportunities to make an impact right now,” said Aggarwal. 

He continued, “We’ve actually published some information on how Morgantown people around the country are impacting this area. There’s a lot of other people in Morgantown, certainly outside of me that are out there and definitely making an impact as we speak. You really start to see people show what they’re made of and they start to show more caring for humanity throughout events like this.”

Aggarwal said, “I think we’re in a unique situation here where the virus hasn’t hit us quite as hard as it has in places like NYC and the Bay area, for example. So, we have a lot of opportunities here with a lot of people who are community-minded and talented at stepping outside. At the same time, we’re still able to think clearly to help our community and other communities out there.”

“I was born and raised in Morgantown, I’m heavily invested in our community,” Aggarwal continued, “I’m beyond impressed with our community here in Morgantown. People can make an impact.”

In a time where not much is under control, Aggarwal mentioned how helping others in the community can be positive.

“Doing our part can be quite an empowering feeling,” said Aggarwal. 

WHAT M&S IS DOING DURING COVID-19

“We started taking actions early in the process during COVID-19. A few days before businesses went remote, we went remote ourselves. We’re already pretty well equipped to work from home. We have a lot of tools and technologies that allow us to do that anyway,” said Aggarwal. 

The M&S team has a task force that meets every day. They take the time to address different areas of the COVID-19 event. Every day the team has different leads that report in on a couple of areas related to COVID-19 that includes:

  • Business risks – Mapped out all risks and levels of likelihood as well as their level of impact on the company and our mitigation strategies.
  • Opportunities in the pipeline – Changing each day, services are evolving. 
  • Employee health and mental wellness – Having more frequent check-ins with employees with mental wellness and how they are handling working from home.
  • Virtual Happy Hour – Set up a weekly happy hour virtually as a company. 

“We’ve got a lot of people that are spending a lot of time to brainstorm ideas and to talk,” said Aggarwal.

Aggarwal and his team use the following technology resources to stay connected. M&S has three main tools they use:

  1. GoToMeeting
  2. Zoom
  3. Google Meet (Happy Hour!)

Learn more about M&S and ways you can help during this time here

Listen to the full podcast here.

Cole Pancake

Cole Pancake

Digital Advertising Specialist

Cole Pancake is the Digital Advertising Specialist at Inner Action Media. Growing up in the eastern panhandle of West Virginia, Cole has a deep connection to the state, its beauty, and its people. After graduating from WVU with a Bachelors in Journalism, Cole worked in the outdoor industry for 5 years, driving growth through strategic and digital marketing initiatives. When Cole isn’t in the office, you can find him at home with his wife Haley, his son Stetson and their two dogs, reading philosophy and history; or most likely, hunting and fishing somewhere in the Mountain State.

Maddie Bartley

Maddie Bartley

Graphic Designer

Maddie grew up in Morgantown, WV and attended West Virginia University, earning her B.S. in Design Studies (2023) and M.S. in Sport Management (2025), where she served as the Athletics Graphic Design Graduate Assistant. She then started Maddie B Creative Co., working with clients such as Team USA for the 2026 Winter Games and Inner Action Media to create impactful visual content across social, print, and marketing campaigns, with a focus on clear, engaging design. Outside of work, Maddie enjoys staying active, exploring new creative projects, and spending time with friends and family.

Yev Shrayber

Yev Shrayber
Cinematographer

Raised amidst the mist and fog of San Francisco, Yev now lives in Pittsburgh with his wife and young son. He began his career in live sports broadcasting with the San Francisco Giants before making the jump into feature films, working his way up from camera assistant to camera operator.

Today, he collaborates with the Inner Action Media team to craft visual stories, drawing from a background that spans both live sports and narrative filmmaking. Outside of work, he can usually be found “wrestling” with his son — or proudly watching him attempt to break personal records in jumping very, very high.

Andrew Archer

Andrew Archer
Content Strategist
Andrew “Arch” Archer is a Bridgeport, WV native who believes that great storytelling is the heart of meaningful connection. After serving as a Pastor for the past 6 years here in Morgantown, Arch brings a people-first mindset and a knack for clear and excellent communication to the content strategist role. Arch lives in Morgantown with his wife, Delaney, and their four kids – drawing daily inspiration from the people and community he loves. Outside of work, you’ll find Arch spending time with his family, enjoying games of all sorts, and having meaningful conversations about faith and life.

Jason Allen

Jason Allen
Business Development & Account Manager
Jason Allen is the Business Development & Account Manager at Inner Action Media, where he leads relationship-driven growth efforts and supports many of the agency’s long-standing clients. Known for his personable approach, Jason thrives on connecting with people, understanding their challenges, and helping them identify clear, actionable strategies to move their organizations forward. Jason has been married to his high school sweetheart, Jessica, for 24 years. They have three children: Isabella, a freshman at WVU; Elisabeth, a junior at MHS; and Matthew, an eighth-grader at South Middle School, who bring joy, purpose, and plenty of activity to everyday life. Faith also plays a central role for Jason, and he remains actively involved at Chestnut Ridge Church in Morgantown. Beyond his work, Jason is committed to strengthening his community. He regularly participates in local initiatives and seeks meaningful opportunities to build connections that make a positive impact across West Virginia.

Samson Tew

Samson Tew
Production Assistant
Samson was born in Harpers Ferry, West Virginia. He attended the Frederick Career and Technology Institute studying TV/Multimedia production and broadcasting. There, he gained a passion for visual storytelling and working behind the camera. When Samson isn't helping plan shoots or assisting on set, he's at home constructing, painting, and photographing miniature models to create stop motion animations.

Shayla Klein

Shayla Klein
Multimedia Producer
Inner Action Media's resident journalist, Shayla Klein is best known for her brand journalism content, where she acts as a journalist-for-hire at events. She also helps produce, edit, and shoot Inner Action Media's award-winning video productions. A West Virginia native, Shayla grew up in Wheeling. She graduated Magna Cum Laude from West Virginia University with a degree in Broadcast Journalism with minors in Theatre and Interactive Media Design. While completing her bachelor’s degree, she worked part-time at West Virginia Public Broadcasting and made weekly appearances on The Legislature Today. Shayla joined Inner Action Media in 2024 with four years of post-college experience in TV news. As someone who appreciates the unique charm of Morgantown and calls it home, Shayla is excited to help Inner Action Media’s clients connect with their community.

Nicklaus Hart

Nicklaus Hart
Director of Business Development
Nick is the Director of Business Development at Inner Action Media. In this role, he leads efforts to cultivate strategic partnerships and help IAM tell more exceptional stories. With a natural talent for conversation and a gift for building relationships, Nick brings people together and delivers thoughtful, effective solutions for clients and the communities they serve. Native West Virginians, Nick and his wife, Brooke, returned to Morgantown with a shared hope of building a bright future for their growing family. Life in the Hart household is lively and full, with their boys keeping them on their toes. Outside of work, Nick enjoys hosting friends, exploring West Virginia, and cheering on the LSU Tigers.

Liza Heiskell

Liza Heiskell
Creative Director of Video Production
At the heart of Liza Heiskell’s work is a simple goal: to help people and communities express what matters most. A graduate of West Virginia University and winner of a National Daytime Emmy Award, she built her career in Philadelphia and New York City producing programs for TLC, Discovery, NBC News, and the Fox Broadcasting Network. After returning to Morgantown, she founded Park Street Productions to give business owners and non-profits a platform to connect with customers through authentic, meaningful stories. At Inner Action Media for the past eight years, Liza has helped to turn ideas into polished productions, blending her creative talent with a knack for managing production details. Her work shines a light on people, businesses, and organizations with the hope of strengthening connections across the community. At the end of the day, Liza’s favorite role is mom to Charlie and Dori. She also loves a good hike with husband Matt and the dogs, cooking up feasts, and filling her home with family, friends, and good cheer.

James Murray

James Murray
Production Assistant

James, affectionately known as Jimmy, grew up in Ravenswood, WV and earned his B.S. in Business Administration in Marketing from West Virginia University in 2023. An avid outdoorsman, he enjoys hunting, fishing, and exploring the wild corners of Appalachia.

A newly licensed drone pilot, Jimmy is often up in the air capturing cinematic footage for our shoots. When he’s not behind the camera creating content or deep in an edit, Jimmy wears another hat as the producer of our weekly Positively West Virginia podcast. He helps spotlight the Mountain State’s most inspiring business stories with heart, hustle, and a little WV grit.

Off the clock, you’ll find him with his Husky Dexter, drumming, or gaming with his cousins.

Gabe Ofca

Gabe Ofca

Director of Photography

Gabe was born and raised in Steubenville, Ohio. With an associate degree in Computer Sciences from Pittsburgh Technical College, his passion is storytelling through a lens. He finds purpose in seeking beneficial perspectives and using intentional methods to share them. If he isn’t creating marketing content, he’s still out there shooting something. It could be backpacking vlogs, drum covers, or cinematic passion projects. The thing he’s holding is called an FPV drone. He’s often referred to as “Robo Cop” or “Ant Man” when he’s flying it. Gabe also enjoys time creating memories with his lovely wife and two daughters.

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.

Dylan Sheldon

Dylan Sheldon

Vice President of Operations

Dylan Sheldon is the Vice President of Operations at Inner Action Media, where he has worked for more than 13 years. His focus is on helping West Virginia businesses grow through effective marketing and storytelling. Dylan is deeply committed to West Virginia and takes pride in supporting local businesses. He previously served as the president of the Rotary Club of Morgantown and is currently a member of its board, continuing to dedicate his time to community service and improvement projects. Additionally, Dylan is a deacon at his local church, where he has the opportunity to serve both his fellow congregants and the surrounding community.

Dylan is married to Kelsey Sheldon and is a father to four children: Ralph, Arthur, Mildred, and George. In both his professional and personal life, Dylan aims to contribute positively to West Virginia’s communities and its economic development.

Brian Jarvis

Brian Jarvis

Vice President

Brian Jarvis is president and owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine, with headquarters in Clarksburg, West Virginia, as well as offices in Fairmont, Morgantown, Kingwood, Charleston and Oakland, Maryland, as well as an investor in the Charleston Gazette-Mail. He and his wife, Rachel, who is also a practicing attorney, have two daughters, Evelynn and Eleanor.

Ben Ward

Ben Ward
Account Operations Manager
After serving for five years as a local church pastor in Western Pennsylvania, Ben became the Project Manager at Inner Action Media, and is now excited to serve clients even more effectively as Account Operations Manager. He is passionate about helping clients connect with customers on a deeper level. Although not native West Virginians, Ben, his wife Tiffany, and their three daughters are now proud to call the Mountain State their home. They look forward to many fruitful years opening their home to the community around them. Aside from being with his family, Ben enjoys lifting at the gym, involvement in his local church family, being outdoors, and reading military history in his spare time.

Aubree Johnson

Aubree Johnson

Marketing Specialist

Aubree grew up in Mason, WV. She attended West Virginia University where she earned her M.S. in Integrated Marketing Communications and B.S. in Advertising with minors in Psychology and Strategic Social Media. She thrives on learning and exploring new ideas, combining her passion for problem-solving with creativity. Aubree has a deep appreciation for the Morgantown community and is committed to making a positive impact through her work. Outside of work, she loves reading a variety of genres, including romance, thriller, tragedy, self-help, and memoir. She also enjoys painting and spending time outdoors.

Alex Kraus

Alex Kraus

Digital Content & Production Manager

Alex Kraus grew up in Weston, WV, and attended WVU, where he earned his bachelor’s degree in Broadcast Journalism and his master’s degree in Digital Marketing Communications. Alex began his professional career in sports broadcasting, where he gained experience filming sports for WVU as well as traveling to broadcast the PGA Tour and the Paris Olympics. Alex now brings his unique skill set to the Inner Action Media team as a digital content & production manager. Outside of work, Alex enjoys spending time with his wife, playing golf, exercising, and convincing people to wear barefoot shoes.