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The Top 5 Benefits of Building Your Website on the HubSpot CMS

July 31, 2018

Your website is so important in today’s digital-first era. Today’s buyer is going to check out your company’s online presence. They want to educate themselves on your products/solutions through your content, blogs, eBooks and videos.

Do you need a new website?

Answer these questions to determine if you should upgrade your site:

  • Can users actually find your website online? If they can’t find your site with a simple Google search, then how will you expect to attract new customers? There are ways to improve your search engine optimization (SEO) by centering your website around keywords, topic clusters and pillar pages.
  • Is your content talking all about you and your product? Your messaging should be clear, concise and tell people what you can do for them. Address the problems users have, and educate them on how your product/service can benefit them.
  • Is your website generating new leads/business enquiries? If you aren’t engaging your website visitors other than having a contact us page, you will lose out on potential leads. Providing transitional calls-to-action on your website can help educate your potential buyer and show that your company is an expert in your field.

Does your website offer an awesome user experience? Does your website provide high quality content with calls-to-action? Is your website easy to navigate? If your website is unappealing and hard to find the information visitors are looking for, they will most likely leave your site.

If you don’t have a web presence at all or if your current website is outdated, visitors aren’t going to engage and become new customers.

It can be overwhelming to decide what platform to build your website on. Consider the facts and goals of your business.

Having worked with the HubSpot platform for a few years and as a HubSpot certified designer, I can attest the capabilities of the platform. 

The HubSpot Content Management System (CMS) manages all your content in one place. It is a fully integrated platform to contain your content, including the creation of landing pages, blog entries, site pages and email campaigns.

Example of a client website built on the HubSpot platform.
Example of a client website built on the HubSpot platform. 

No more hassle using several tools and logins to get the most out of your marketing. HubSpot is an all in one inbound marketing tool to grow your online presence and in turn get more customers. Let’s get down to the details and the top benefits of building or moving your website to HubSpot.

1. Custom Design

You have the ability to use HubSpot pre-made templates or you can customize them to fit your need for a website. You can also use smart content to personalize the content users see based on their previous interactions on your site.

2. Content Integration

The HubSpot CMS platform connects everything you may need for your marketing efforts including:

  • email marketing
  • lead generation
  • social media scheduling
  • blog posting
  • website analytics
  • reporting
  • sales integration

Sales and marketing work together to give instant insight on a website visitor’s history and how they have interacted with your brand. We are certified in the Sales CRM and have helped train our clients to able to focus on their customers. This unites all team members to know exactly where all clients are at in the sales process, which helps close more deals faster and more efficiently.

You only have to log in to one place to access all of these tools necessary to grow your website and ultimately increase your revenue.

If you are using outside marketing software such as Shopify, Eventbrite or Mailchimp, you can easily connect them to your HubSpot platform.

3. SEO

You can fully optimize your website pages for Google search inquiries. HubSpot has transitioned to pillar pages and topic clusters to better build searchable content on your site. You can read more about how pillar pages are important for your marketing strategy.

Why is a pillar page important for your marketing strategy

These updates to the platform coincide with Google’s updated algorithm. HubSpot is always refining their platform and tools to stay on top of the latest trends in digital marketing.

4. Lead Conversion

You have any tool you need to convert leads including landing pages with forms. You can filter these contacts into specific lists and marketing automation funnels. This allows you to set up fully automated email campaigns to be sent to potential customers.

5. Top Analytics

The HubSpot platform provides page performance analytics, blog analytics, reports and tracks the complete customer lifecycle. You are able to attribute your marketing efforts back to increased revenue.

The Website Buildout in HubSpot

Now that I have the hit the highlights of using the HubSpot CMS platform, I’m going to dive a little deeper into the website design.

HubSpot provides several free templates as well as affordable templates. You can start customizing content and inserting images and text. However, it helps to know HTML and CSS to customize items such as typefaces and colors to be consistent with your brand.

HubSpot is built with mobile optimization in mind. No matter the device you are on, your website will respond and provide a user-friendly experience. This may take some tweaking of code behind the scenes, but HubSpot templates are mobile friendly.

MOA-mobile-mockup

A healthcare client website built on the HubSpot platform. 

Several of our clients are currently using the HubSpot platform and have seen tremendous growth in their company.

We have helped one surgical practice increase their new patient volume by hundreds over the last three years as a result of our verifiable digital marketing strategies utilizing the HubSpot platform.

If you want to learn more about the HubSpot platform and if it is right for your business, give us a call.

304-288-1503

InnerAction Media

IAM has been a HubSpot Gold Certified Agency Partner for the past six years, and the only Certified Agency Partner in West Virginia. The HubSpot platform can be overwhelming from the marketing software to the sales software and how they work together. The InnerAction Media team is certified to answer any questions about HubSpot or marketing campaigns for your business.

HubSpot Gold Certified Agency Partner

Cole Pancake

Cole Pancake

Digital Advertising Specialist

Cole Pancake is the Digital Advertising Specialist at Inner Action Media. Growing up in the eastern panhandle of West Virginia, Cole has a deep connection to the state, its beauty, and its people. After graduating from WVU with a Bachelors in Journalism, Cole worked in the outdoor industry for 5 years, driving growth through strategic and digital marketing initiatives. When Cole isn’t in the office, you can find him at home with his wife Haley, his son Stetson and their two dogs, reading philosophy and history; or most likely, hunting and fishing somewhere in the Mountain State.

Maddie Bartley

Maddie Bartley

Graphic Designer

Maddie grew up in Morgantown, WV and attended West Virginia University, earning her B.S. in Design Studies (2023) and M.S. in Sport Management (2025), where she served as the Athletics Graphic Design Graduate Assistant. She then started Maddie B Creative Co., working with clients such as Team USA for the 2026 Winter Games and Inner Action Media to create impactful visual content across social, print, and marketing campaigns, with a focus on clear, engaging design. Outside of work, Maddie enjoys staying active, exploring new creative projects, and spending time with friends and family.

Yev Shrayber

Yev Shrayber
Cinematographer

Raised amidst the mist and fog of San Francisco, Yev now lives in Pittsburgh with his wife and young son. He began his career in live sports broadcasting with the San Francisco Giants before making the jump into feature films, working his way up from camera assistant to camera operator.

Today, he collaborates with the Inner Action Media team to craft visual stories, drawing from a background that spans both live sports and narrative filmmaking. Outside of work, he can usually be found “wrestling” with his son — or proudly watching him attempt to break personal records in jumping very, very high.

Andrew Archer

Andrew Archer
Content Strategist
Andrew “Arch” Archer is a Bridgeport, WV native who believes that great storytelling is the heart of meaningful connection. After serving as a Pastor for the past 6 years here in Morgantown, Arch brings a people-first mindset and a knack for clear and excellent communication to the content strategist role. Arch lives in Morgantown with his wife, Delaney, and their four kids – drawing daily inspiration from the people and community he loves. Outside of work, you’ll find Arch spending time with his family, enjoying games of all sorts, and having meaningful conversations about faith and life.

Jason Allen

Jason Allen
Business Development & Account Manager
Jason Allen is the Business Development & Account Manager at Inner Action Media, where he leads relationship-driven growth efforts and supports many of the agency’s long-standing clients. Known for his personable approach, Jason thrives on connecting with people, understanding their challenges, and helping them identify clear, actionable strategies to move their organizations forward. Jason has been married to his high school sweetheart, Jessica, for 24 years. They have three children: Isabella, a freshman at WVU; Elisabeth, a junior at MHS; and Matthew, an eighth-grader at South Middle School, who bring joy, purpose, and plenty of activity to everyday life. Faith also plays a central role for Jason, and he remains actively involved at Chestnut Ridge Church in Morgantown. Beyond his work, Jason is committed to strengthening his community. He regularly participates in local initiatives and seeks meaningful opportunities to build connections that make a positive impact across West Virginia.

Samson Tew

Samson Tew
Production Assistant
Samson was born in Harpers Ferry, West Virginia. He attended the Frederick Career and Technology Institute studying TV/Multimedia production and broadcasting. There, he gained a passion for visual storytelling and working behind the camera. When Samson isn't helping plan shoots or assisting on set, he's at home constructing, painting, and photographing miniature models to create stop motion animations.

Shayla Klein

Shayla Klein
Multimedia Producer
Inner Action Media's resident journalist, Shayla Klein is best known for her brand journalism content, where she acts as a journalist-for-hire at events. She also helps produce, edit, and shoot Inner Action Media's award-winning video productions. A West Virginia native, Shayla grew up in Wheeling. She graduated Magna Cum Laude from West Virginia University with a degree in Broadcast Journalism with minors in Theatre and Interactive Media Design. While completing her bachelor’s degree, she worked part-time at West Virginia Public Broadcasting and made weekly appearances on The Legislature Today. Shayla joined Inner Action Media in 2024 with four years of post-college experience in TV news. As someone who appreciates the unique charm of Morgantown and calls it home, Shayla is excited to help Inner Action Media’s clients connect with their community.

Nicklaus Hart

Nicklaus Hart
Director of Business Development
Nick is the Director of Business Development at Inner Action Media. In this role, he leads efforts to cultivate strategic partnerships and help IAM tell more exceptional stories. With a natural talent for conversation and a gift for building relationships, Nick brings people together and delivers thoughtful, effective solutions for clients and the communities they serve. Native West Virginians, Nick and his wife, Brooke, returned to Morgantown with a shared hope of building a bright future for their growing family. Life in the Hart household is lively and full, with their boys keeping them on their toes. Outside of work, Nick enjoys hosting friends, exploring West Virginia, and cheering on the LSU Tigers.

Liza Heiskell

Liza Heiskell
Creative Director of Video Production
At the heart of Liza Heiskell’s work is a simple goal: to help people and communities express what matters most. A graduate of West Virginia University and winner of a National Daytime Emmy Award, she built her career in Philadelphia and New York City producing programs for TLC, Discovery, NBC News, and the Fox Broadcasting Network. After returning to Morgantown, she founded Park Street Productions to give business owners and non-profits a platform to connect with customers through authentic, meaningful stories. At Inner Action Media for the past eight years, Liza has helped to turn ideas into polished productions, blending her creative talent with a knack for managing production details. Her work shines a light on people, businesses, and organizations with the hope of strengthening connections across the community. At the end of the day, Liza’s favorite role is mom to Charlie and Dori. She also loves a good hike with husband Matt and the dogs, cooking up feasts, and filling her home with family, friends, and good cheer.

James Murray

James Murray
Production Assistant

James, affectionately known as Jimmy, grew up in Ravenswood, WV and earned his B.S. in Business Administration in Marketing from West Virginia University in 2023. An avid outdoorsman, he enjoys hunting, fishing, and exploring the wild corners of Appalachia.

A newly licensed drone pilot, Jimmy is often up in the air capturing cinematic footage for our shoots. When he’s not behind the camera creating content or deep in an edit, Jimmy wears another hat as the producer of our weekly Positively West Virginia podcast. He helps spotlight the Mountain State’s most inspiring business stories with heart, hustle, and a little WV grit.

Off the clock, you’ll find him with his Husky Dexter, drumming, or gaming with his cousins.

Gabe Ofca

Gabe Ofca

Director of Photography

Gabe was born and raised in Steubenville, Ohio. With an associate degree in Computer Sciences from Pittsburgh Technical College, his passion is storytelling through a lens. He finds purpose in seeking beneficial perspectives and using intentional methods to share them. If he isn’t creating marketing content, he’s still out there shooting something. It could be backpacking vlogs, drum covers, or cinematic passion projects. The thing he’s holding is called an FPV drone. He’s often referred to as “Robo Cop” or “Ant Man” when he’s flying it. Gabe also enjoys time creating memories with his lovely wife and two daughters.

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.

Dylan Sheldon

Dylan Sheldon

Vice President of Operations

Dylan Sheldon is the Vice President of Operations at Inner Action Media, where he has worked for more than 13 years. His focus is on helping West Virginia businesses grow through effective marketing and storytelling. Dylan is deeply committed to West Virginia and takes pride in supporting local businesses. He previously served as the president of the Rotary Club of Morgantown and is currently a member of its board, continuing to dedicate his time to community service and improvement projects. Additionally, Dylan is a deacon at his local church, where he has the opportunity to serve both his fellow congregants and the surrounding community.

Dylan is married to Kelsey Sheldon and is a father to four children: Ralph, Arthur, Mildred, and George. In both his professional and personal life, Dylan aims to contribute positively to West Virginia’s communities and its economic development.

Brian Jarvis

Brian Jarvis

Vice President

Brian Jarvis is president and owner of WV News, publisher of The Exponent Telegram, The State Journal, Blue & Gold News, Fairmont News, Bridgeport News, Weston News, Preston News & Journal, The Garrett Co. Republican, Your Bulletin Board and NCWV Life magazine, with headquarters in Clarksburg, West Virginia, as well as offices in Fairmont, Morgantown, Kingwood, Charleston and Oakland, Maryland, as well as an investor in the Charleston Gazette-Mail. He and his wife, Rachel, who is also a practicing attorney, have two daughters, Evelynn and Eleanor.

Ben Ward

Ben Ward
Account Operations Manager
After serving for five years as a local church pastor in Western Pennsylvania, Ben became the Project Manager at Inner Action Media, and is now excited to serve clients even more effectively as Account Operations Manager. He is passionate about helping clients connect with customers on a deeper level. Although not native West Virginians, Ben, his wife Tiffany, and their three daughters are now proud to call the Mountain State their home. They look forward to many fruitful years opening their home to the community around them. Aside from being with his family, Ben enjoys lifting at the gym, involvement in his local church family, being outdoors, and reading military history in his spare time.

Aubree Johnson

Aubree Johnson

Marketing Specialist

Aubree grew up in Mason, WV. She attended West Virginia University where she earned her M.S. in Integrated Marketing Communications and B.S. in Advertising with minors in Psychology and Strategic Social Media. She thrives on learning and exploring new ideas, combining her passion for problem-solving with creativity. Aubree has a deep appreciation for the Morgantown community and is committed to making a positive impact through her work. Outside of work, she loves reading a variety of genres, including romance, thriller, tragedy, self-help, and memoir. She also enjoys painting and spending time outdoors.

Alex Kraus

Alex Kraus

Digital Content & Production Manager

Alex Kraus grew up in Weston, WV, and attended WVU, where he earned his bachelor’s degree in Broadcast Journalism and his master’s degree in Digital Marketing Communications. Alex began his professional career in sports broadcasting, where he gained experience filming sports for WVU as well as traveling to broadcast the PGA Tour and the Paris Olympics. Alex now brings his unique skill set to the Inner Action Media team as a digital content & production manager. Outside of work, Alex enjoys spending time with his wife, playing golf, exercising, and convincing people to wear barefoot shoes.