Resources
Infinite Game Mindset is Much Needed in the Mountain State
Are you interested in an infinite perspective on leadership? Click here to sharpen your skills with Jim Matuga as he shares with you something new.
West Virginia Business Owner Publishes New Marketing Book, Marketing Matters
Jim Matuga, a West Virginia business owner, published his new book, Marketing Matters, in January. Read more about what this book offers below.
TV Commercial Production: Finding Captivating Stories in the Mundane
Telling a story can be easy. Telling an effective story that pulls at the heartstrings of of your listeners, that’s hard. Learn about three companies we think have pulled off this TV commercial production challenge well.
4 Things to Consider When Using Storytelling in Marketing
In today’s market, you are either telling a story that draws your customer in, or you are adding to the confusion. Learn how you can incorporate storytelling in marketing by considering these four things.
The Top 5 Benefits of Building Your Website on the HubSpot CMS
Your website is so important in today’s digital-first era. Learn the top benefits of building your website on the Hubspot Marketing Platform, which manages all your content in one place.
What are Topic Clusters? New Website Architecture
A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and each other. Read on to learn how this can change your website architecture.
Should TV Commercial Production be Part of a Video Marketing Strategy
TV commercial production could be essential to your video marketing strategy. Learn why it’s important and what the best strategy is when producing a TV commercial.
The Importance of Developing a Print Strategy for a Nonprofit
I participated in the 2018 WVU CreateAthon. I worked with Libera, a nonprofit in West Virginia, to develop a print marketing strategy for their organization. Check out why I think this type of strategy was essential for them.
Developing Customer Retention Through Marketing
Retaining customers through marketing campaigns is effective; you just need to know how to do it. One way is providing relevant content to them through email marketing. Learn a few more ways to accomplish customer retention.
Social Media Marketing Mistakes to Avoid
The vast ocean of social media marketing can be hard to wind through. We are here to help with our takes on what to do and what not to do when utilizing social media.
Take Direction From Hollywood When Scripting Marketing Videos
When developing a video for your business, take some cues from Hollywood when scripting your marketing videos. Read more on why scripting is the most important part of the video production process.
Tips for a Great Time Lapse Video For Your Business
When your business is going through a change, it’s nice to be able to show your customers. Here are a few great tips for a time lapse video for your business.
Google Algorithm, Keywords and Search Engine Optimization
How can you utilize keywords to optimize your content strategy for the ever changing Google Algorithm? Read on to learn more.
Six Common Misconceptions of Video Production
Video production is not a walk in the park. Learn about six common misconceptions of video production and how we can help during your marketing strategy.
Why Developing a Marketing Strategy for a Non-Profit is Important
Developing a marketing strategy for a non-profit does not have to be daunting. Learn a few tips that can help you get started.
Advantages to Video Marketing in Real Estate
Trying to figure out the best way to market your real estate business can be tough. Do you know the advantages to video marketing in real estate?
5 Essential Elements of Every Successful Marketing Campaign
You will make mistakes when deciding on the best strategies for promoting your business.
Small vs Large Video Production Company: What are the Differences?
There are pros and cons of working with a small vs large video production company. Our new video producer gives you her thoughts after working at both.
Using Drones in Video Production
Wonder how some businesses get those high-quality overviews of cities? They are using drones in video production for their business. Learn why you should too.
Do Billboards Work? Should Your Business Use Billboards?
You can’t drive anywhere without seeing a billboard. But are they effective? Should your business use billboards? Click to learn more.
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