West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

Jan 22, 2019


InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January.

This 27 chapter book takes business owners step-by-step through developing a marketing strategy, and teaches them how to implement it.

“I am thrilled to announce the publication of my new book, Marketing Matters. This book was inspired by my weekly column in the State Journal,” Matuga said. “It is intended to be a guide to help companies and organizations get more customers and increase revenues.”

“Marketing is necessary to get customers attracted to your business. This book will improve your business’s marketing strategies and will help you talk to the right people, at the right time, with the right message,” Matuga said. “My sincere hope is that business leaders will find the content of the book helpful in marketing their organizations.”

Main topics in the book include:

Marketing web

  • Determining who your target customers are and how to effectively reach them
  • Understanding your role as a business leader
  • Discussing the benefits of using a digital-first approach 
  • Utilizing search engine optimization (SEO)
  • Serving the right message to your ideal prospects and more


“Marketing is necessary to bring people in the doors. Jim Matuga’s work is highly respected and their marketing process works. This book is good for business!” said John Fahey, Vice President of Marketing for United Bank.

“I highly recommend Jim and his work. It’s good to have someone like him and his vast marketing experience and knowledge equip my company for success,” said Wayne Stanley, CEO of Industrial Resources.  

Where Can You Purchase the Marketing Matters Book? 

Marketing Matters is available for purchase on Amazon


Jim Matuga2

Matuga, a West Virginia University Reed College of Media graduate, is the president and founder of InnerAction Media, as well as the host of the Positively West Virginia podcast, a weekly podcast that highlights people and businesses making a positive contribution to West Virginia. Matuga has held leadership positions with print, radio, direct and digital companies including The Dominion Post, WBOY – 12NEWS, Rutter Media, VALPAK and 100.9 FM.

IAM is a Morgantown-based inbound marketing agency specializing in strategic marketing campaigns, video production, website design and development, content creation and social media management.

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