Influencing Brand Perception Through Video Production

Jun 15, 2022

While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand. No business has complete control over how they are perceived, nor should that be the goal. However, your business should have a voice in sharing how you help solve your customers’ problems. This is where video production comes in.

Consumers are watching videos now more than ever and there are good reasons for it. Videos can be informative, entertaining, inspiring, memorable, relatable, and motivating. Video can also be an efficient and effective way to communicate those messages in a short amount of time. I have a passion for video production for this very reason. It has been said “A picture is worth a thousand words”, how much more do moving images with audio? I find that video is one of the most dynamic and immersive mediums.

When produced well, a good video can leave a lasting impression. Creating a lasting impression starts with how the video is planned, then how it is shot, and then how it is edited. Professional video producers have a great deal of control over that entire process to maximize the video’s impact and clarity of the message. If a business wants to inform its customers, it could create tutorials or explainer videos. If a business wants to build trust with its customers, it could create a testimonial video. If a business wants to motivate its customers, it could create an advertisement video. All of these video productions contribute to how a business’s brand is perceived. 

How do you want your business to be perceived? What does your business do for its customers? What kind of video production would effectively communicate that message? These are all important questions to start with when looking to use video production to influence your business’s brand perception.

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