When we are in the beginning stages of creation for a new client or a new video, we map the entire video, audio and certain graphic placements. All three of these elements are a key part in producing an effective film. However, the one element that doesn’t get...
When was the last time you saw a video advertisement? The marketing tool that used to be chained to network television, trapped in a 30 second box, which could only be unlocked with a $50,000-marketing-budget shaped key, is now free. Free to roam the various platforms...
Does Your Video Have a Purpose? In the world of video marketing there is no such thing as art. This is something I learned hard and fast as a young, charismatic, recently graduated film student. I grabbed my diploma, my coffee pot and all the clothes I could stuff...
Are you living up to your creative potential? Do you have your imagination on a leash? Creativity is more important now than ever, and is only going to get more valuable as time goes on and technology grows. It’s the way of living that embraces originality and makes...
InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va. The robust campaign utilizes traditional media including TV, radio, newspaper and...
