What Is the Difference Between the Two? No matter how large or small, your business is, you need to use social media strategically. Many people make the mistake of thinking that you either don’t need to have a strategy in place for social media or that simply...
Living in a digital age, we have access to a wealth of information at our fingertips to help guide us like never before. Consider blogs, for example. Hubspot defines a blog post as an article, news piece, or guide published in the blog section of a website. Say you...
While there are many factors that lead to a business’s success, one of the most important factors is how customers perceive your brand. No business has complete control over how they are perceived, nor should that be the goal. However, your business should have a...
Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of the ways marketers...
In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your...
Picture this: You’re interviewing Mr. Bean about his coffee roasting company and he begins to wax poetic about the process of harvesting and roasting coffee beans. While his description is helpful enough, the imagery just isn’t sinking into your imagination. ...
