Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion. Did you know? Recent studies have shown that human beings make a decision to trust someone within 100 milliseconds of seeing their face. Are you ready to...
Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no. A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve outlined a checklist to...
What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before. SEO stands for “search engine optimization.” In layman’s terms, SEO optimization is the means of improving your site’s visibility when people search for products or services...
Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video. When you think of planning,...
We live in the age of “the brand.” Companies have brands. People have brands––you have a brand. From an initial handshake to an online presence, branding is as important today as ever before. But, how does someone get their brand from themselves to being accepted out...
Consumers are spending more and more time online. According to a 2021 survey from Pew Research Center, 85% of American adults go online daily, with 31% saying that they are online almost constantly – that’s up from 21% in 2015. It is vital to successfully...
