Consumers are spending more and more time online. According to a 2021 survey from Pew Research Center, 85% of American adults go online daily, with 31% saying that they are online almost constantly – that’s up from 21% in 2015. It is vital to successfully...
In the world of video production, an important element is helping individuals to tell their stories on camera. Filmed interviews are used to convey information and experiences directly to the camera. There are a few tips that stand out in my mind...
Recruitment marketing is a way for organizations to locate, attract, engage, and eventually nurture inbound talent. Covid-19 has thrown the job market into turmoil, but with a few helpful tips and trackable initiatives, companies will easily be able to engage with...
What makes a great video? Well, a great production right?! Yes, that’s a big part of it, however, lots of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused production based on the...
As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its...
Gone are the days where our only exposure to video advertisements is through television. I think most would agree that we now live in a time where it is perfectly normal for people to encounter at least one video ad on their mobile device every single day. ...
