The rise of video production in marketing comes as no surprise. And while video production technology and other ways to market a product have advanced, so has the mind of the consumer. Today’s consumer doesn’t want to just be told why they should buy a...
Not convinced storytelling is a good approach for marketing your business? Check out this excerpt from Donald Miller’s Story Brand: “In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or...
Are you living up to your creative potential? Do you have your imagination on a leash? Creativity is more important now than ever, and is only going to get more valuable as time goes on and technology grows. It’s the way of living that embraces originality and makes...
InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va. The robust campaign utilizes traditional media including TV, radio, newspaper and...
