Color theory, the guiding principles for selecting colors that work in harmony, the message that colors communicate, why colors clash and how we perceive color — is incredibly complex. Color is closely tied to memory and first impressions. For example, when you...
Music is essential for good advertising. No, I’ll take that a step further: For most people, music is an essential part of life. For those of you who know me, this position probably doesn’t surprise you. I am—by my own admission—obsessed with music. I play...
InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va. The robust campaign utilizes traditional media including TV, radio, newspaper and...
Will inbound marketing work for a medical practice? Yes! We have solid evidence. Healthcare is changing. There is no doubt about that. As a physician or a marketer for a healthcare practice, you more than likely are driven by helping patients....
THOUGHTS FROM THE RED COUCH – A blog by Jim Matuga, CEO, InnerAction Media How Does Inbound Marketing Work For A Medical Practice? Would you like to help more patients? That is our main goal: To help you get more quality patients. At InnerAction Media, we put...
