Is Your Business Using a 10 Inch Frying Pan? Jim Matuga, Co-Founder and CEO In your business, do you have an increase mindset? Or do you think with an acceptance point-of-view? That’s what I’d like to talk with you today about. As a fisherman, I’m reminded of a...
Does Your Video Have a Purpose? In the world of video marketing there is no such thing as art. This is something I learned hard and fast as a young, charismatic, recently graduated film student. I grabbed my diploma, my coffee pot and all the clothes I could stuff...
InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va. The robust campaign utilizes traditional media including TV, radio, newspaper and...
As a former General Manager of an NBC affiliate TV station, I must confess: I do not watch a lot of TV these days. That said, On Monday evening as I was flipping through the cable channels at home, my thoughts drifted to marvelling at the sheer amount of...
One of the first business principles I learned as a young man was “Caveat Emptor – Latin for ‘Let the Buyer Beware.'” The phrase caveat emptor means that buyers often have less information about the good or service they are purchasing, while the...
