In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subject line captures your...
As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportunity to reach its...
Whether a company specializes in a long-term or one-off product, customer retention is a priority. Perhaps you’ve invested millions of dollars and a lot of time to create a product. You don’t want all that effort to get wasted. Customers are a valuable...
