Cinematic Storytelling That Inspires Action

At Inner Action Media, we believe great video goes beyond beautiful visuals — it’s about telling a story that connects with your audience. Our award-winning video production team handles everything from concept to delivery, creating powerful, story-driven content designed to capture attention and move people to act.

Tell Your Story

Story-Driven Video Solutions for Every Platform & Purpose

Brand Films

Showcase your company’s story, values, and mission in a way that resonates.

Flagship Stories

Flagship Stories

Engage your audience and drive conversions with polished, high-impact campaigns.

Testimonial Videos

Testimonial Videos

Build trust and credibility with authentic, unscripted stories from real customers, clients, or community members who praise your brand and share their experiences.

Social Media Content for the WV Lottery

Social Media Content

Short, attention-grabbing videos optimized for Instagram, Facebook, LinkedIn, and TikTok.

WV Lottery Video Commercial

Regional TV Commercials

Inform, educate, and inspire your team or clients with corporate and training videos.

Event Coverage

Event Coverage

Capture the energy and emotion of your live events, conferences, and product launches.

Why Inner Action Media?

With years of experience producing cinematic, story-driven content, we help brands stand out in today’s noisy digital world. We combine strategy, creativity, and technical expertise to deliver videos that drive results.

WV Lottery, Holiday Hitmaker

WVU Medicine Children’s Golisano NDC, Stephanie

WVU Transplant Alliance, John Hoffman Testimonial

WVU Heart and Vascular Institute, George Jenkins Testimonial

WVU United Hospital Center, Outpatient Surgery Center Topping Out Ceremony

Morgantown Area Partnership | This Is Morgantown

The Window Source | Image Film 2026

Hope Gas | Inside Safety Town

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.