Reimagining the Front Door to Morgantown’s Business Community

January 15, 2026

When the Morgantown Area Partnership described their website as the front door to community and economic development in the region, it set a clear direction for the project. This work was not about a visual refresh alone. It was about building a digital space that functions as a practical, dependable resource for business owners, investors, site selectors, and community members engaged in shaping Morgantown’s future.

The goal was straightforward. The website needed to clearly communicate who the Partnership is, what they provide, and why Morgantown stands out as a place to live, work, and invest.

The Challenge

The Morgantown Area Partnership serves a broad and diverse audience. Their website had to support many needs at once, from local businesses seeking resources to organizations looking for collaboration opportunities, without becoming cluttered or confusing. The challenge was creating a structure that made information easy to find while still telling a cohesive story about the region.

Our Approach

The project began with listening. The Partnership shared their goals, challenges, and priorities early on, which helped define the direction from the start. Every decision centered on improving clarity and making the site more useful for the people who rely on it.

Our Website Services

Designing for Real Use

Navigation was simplified and content reorganized to help visitors quickly find what they need, whether they are looking for chamber services, upcoming events, or economic data. The site was designed to function as a central hub for Morgantown’s business community, prioritizing usability and efficiency over unnecessary complexity.

The Morgantown Area Partnership

Tools That Support Growth

Several features became essential to the new site experience:

Partnership tools that streamline access to member resources and services
A full, easy to navigate events calendar
A site selector tool that helps users explore opportunities to live, work, and invest
Business briefings featured on the homepage, offering timely insights into the region

Over the last few months, 76.4% of visitors arrived directly at the site, totaling more than 12,700 users. This level of direct traffic reflects strong awareness and trust, showing that people know where to go when they are looking for the Morgantown Area Partnership. Search traffic continues to introduce new users researching the region, while social and internal links help guide visitors to relevant information.

Bringing the Story to Life

The accompanying video adds context to the work behind the website. It captures the collaborative process, the Partnership’s vision, and the role the site plays in connecting people, resources, and opportunities across the region. Together, the site and video reinforce a shared focus on supporting real work happening in Morgantown.

The Outcome

In the most recent quarter, the site’s impact became clear. From October through December 2025, more than 16,200 users visited the website. Those visits resulted in over 32,500 pageviews, showing that users are not just arriving but actively exploring content and resources.

The updated website is more attractive, more approachable, and better equipped to support the Partnership’s mission. It provides a stronger platform for sharing information, highlighting opportunities, and connecting with the community, while offering users an experience that respects their time and helps them move forward with confidence.

Why This Matters

This project reinforces a simple truth. Effective digital work is not about flash or excess. When a website is built with care, collaboration, and a clear understanding of its audience, it becomes a trusted tool.

We are proud to have partnered with the Morgantown Area Partnership to create a website that reflects the energy, opportunity, and momentum of the community it serves. Projects like this demonstrate what is possible when digital experiences are designed to be practical, purposeful, and people focused.

If you are looking for a website that truly works for the people you serve, we would love to help. At Inner Action Media, we partner with organizations of all sizes to build digital experiences that are clear, functional, and built to last.

Rebuild Your Website with Us

Explore some other websites we have rebuilt:

Citizens Bank of Morgantown

Make It. In The Mountains.

Jim Matuga

Jim Matuga

President | Founder of IAM

As a professional in the marketing and advertising industry since 1988, Jim has a deep understanding of the local, state and regional marketplace and he provides the communication tools and strategies necessary to reach key target audiences with powerful messages carefully designed to help organizations grow.

His passion is to help companies and non-profits create brand stories that connect people, through a variety of media channels.

Originally from Hopewell, Pennsylvania, Jim has resided in Morgantown, WV since 1981.

He graduated from West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.

He has extensive experience in leadership positions with media companies in newspaper (The Dominion Post), television (WBOY – 12NEWS), cable (Rutter Media), direct mail (VALPAK), radio (100.9 FM) and Internet. Jim is 60 years old and is currently active in, and has held leadership positions with the Morgantown Area Partnership (9 year Board Member), PACE Enterprises (Board President 5 years), Chestnut Ridge Church (Board of Trustees Chairman), Refuge Mountain Ranch (Founding Board Member - Garrett County, MD) Rotary Club of Morgantown (Past-President), Mountaineer Chapter BNI (Leadership Team), and the West Virginia Miracle Baseball League (Founding Board member and 23+ year head coach).

Jim is also the author of “Marketing Matters” and “Humble Influence" and the founder and host of Positively West Virginia, a weekly iTunes podcast that highlights business leaders making a positive contribution to West Virginia.

Jim lives in Morgantown with his wife Rebekah Matuga, and has two children Dylan (35 years old) and Jordan (33 years old) and two grandchildren.

Jim and Rebekah have two Chihuahuas Daisy and Petunia. They are active volunteer leaders and philanthropists with Chestnut Ridge Church, Refuge Mountain Ranch, Rotary International, Miracle League Baseball, United Way, and love to spend time in the outdoors traveling, fishing, camping and adventuring. They both have a heart for making West Virginia a better place for all.