Marketing Specialist

Marketing Specialist
Full-Time Position | InnerAction Media | Morgantown, WV

InnerAction Media, an award-winning marketing agency located in Morgantown, WV, is looking for a dedicated and creative Marketing Specialist to join our dynamic team.

Job Overview:
As a Marketing Specialist, you will play a key role in content development for both clients and internal use. This includes creating a wide range of materials such as blog posts, press releases, feature articles, website copy, email campaigns, video news packages, and more. You’ll also support digital advertising initiatives and provide client reporting.

The Marketing Specialist will also schedule social media on HubSpot, Facebook, Twitter, Instagram and more.

This position will involve attending pertinent client meetings to understand their goals. This position will also require you to work closely with our current content development team to develop the best strategies to achieve those goals.

Key Responsibilities:

  • Create, write, schedule, and manage social media content for multiple clients on platforms like LinkedIn, Facebook, Twitter, and Instagram
  • Create and manage email campaigns for clients using programs such as Mailchimp and HubSpot, ensuring they are optimized for engagement and conversions
  • Design, implement, and optimize digital ad campaigns, including A/B testing and performance tracking, to ensure maximum engagement and ROI
  • Write high-quality blog content optimized for SEO and client objectives
  • Attend client meetings to understand project goals and collaborate with the content development team to achieve them
  • Assist in the creation of high-quality written and video content across various formats
Required Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field
  • Strong understanding of digital marketing tactics, including SEO, email marketing, content writing, and web analytics
  • Experience with social media management, including creating graphics and writing content for platforms like LinkedIn, Facebook, Twitter, and Instagram
  • Proficiency in creating and managing email campaigns using programs like Mailchimp and HubSpot, with a focus on optimization and conversions
  • Strong writing, communication, and organizational skills
  • Ability to collaborate effectively in team settings and attend client meetings to understand project goals
  • Knowledge of current digital marketing trends and a commitment to staying up-to-date with industry best practices
Preferred Qualifications:

  • 1 year of experience in marketing or a related field
  • Experience designing and optimizing digital ad campaigns, including A/B testing and performance tracking
  • Proficiency in managing and analyzing client reports, with the ability to provide actionable insights and recommendations
  • Experience with tools like WordPress, HubSpot, Mailchimp, and Microsoft Office

Application Process:

Send your resume and portfolio showcasing your multimedia journalism talents to dylan@inneractionmedia.com. Join us in shaping the future of multimedia storytelling at IAM!

InnerAction Media is an award-winning advertising and marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience personas. We have experience in marketing hospitals, healthcare, attorneys, construction, higher education, tourism, banking, and real estate sectors. We are headquartered in Morgantown, West Virginia and serve the Pittsburgh, PA DMA as our primary market.

Services We Provide:

Strategic Marketing | Advertising Campaigns | Web Site Development | Video Production | Social Media Management | Brand Journalism | Google AdWords Marketing

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