MORGANTOWN, W.Va. — InnerAction Media, a local leader in marketing and advertising, is proud to announce that it has been honored with a Bronze Telly Award in the category of Branding — Non-Broadcast. The accolade recognizes their outstanding work on the “Make It In the Mountains” campaign for Allegany and Garrett County, Md. and State of Maryland Department of Commerce, for their ‘Elevating the Outdoors’ project.
“InnerAction Media played such an important role in the development of a regional business attraction campaign for our region,” said Ashli Workman, director of tourism for Allegany County. “They thoughtfully listened and engaged with our stakeholders and our workgroup and were able to produce a campaign that really drove home our messaging strategies. Their work is beautiful, emotionally driven, and something we are all very proud of.”
IAM partnered with the environmental and economic development consulting firm, Downstream Strategies, who was awarded the bid for the partner’s ‘Elevating the Outdoors’ project which was funded by the Appalachian Regional Commission (ARC). The “Make It In the Mountains” campaign featured six high-quality videos, an engaging website, and compelling photography, spearheaded by creative director Liza Heiskell and director of photography Gabe Ofca. The initiative aimed to attract outdoor businesses and manufacturing sectors to Western Maryland and showcase the region’s unique tourism opportunities.
“Completing this project was extremely rewarding,” said Heiskell. “Allegany and Garrett counties are hidden gems, and their advocates are inspiring in their work showcasing the beauty of doing business in Western Maryland. It is always exciting to work with clients to bring their stories to life, but working with Downstream Strategies, along with the representatives of Western Maryland, and in the splendor of the area was especially meaningful.”
“It was a privilege to discover for myself what makes the mountains of Maryland a great place to live, work, and play,” said Ofca. “To be able to share that experience with others was truly the goal, and I think this award is evidence that we were able to make that happen.”
This is one of two Telly awards the media company won this year, with a total of 23 Telly awards won since InnerAction Media’s inception in 2011. IAM specializes in providing high-quality video, social media management, and strategic marketing services. With a proven track record in industries such as healthcare, construction, higher education, tourism, and real estate, the agency creates personalized plans that simplify a brand’s message based on its proprietary BrandStory framework.
The Telly Awards celebrate excellence in video and television across all screens, judged by a panel of industry leaders from video platforms, television, streaming networks, and production companies. This year’s winners list includes renowned names like Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, MTV Entertainment Studios, NASA, the LA Clippers (NBA), PlayStation Studios, Sawhorse Productions, TelevisaUnivison, and more. For more information about InnerAction Media and its award-winning services, please visit inneractionmedia.com or call (304) 241-4959.