The Challenge: Spreading the Word About a Hidden Gem
WheelzUp Adventures, based in Cumberland, Maryland, offers an incredible outdoor experience—the “Big Deal Ride.” It’s a 25-mile downhill biking adventure along the Great Allegheny Passage, complete with bike rentals, helmets, transportation, and stops at stunning landmarks like the Big Savage Tunnel and the Eastern Continental Divide. While experienced cyclists knew all about it, families and casual riders were missing out. WheelzUp needed a way to highlight how easy and fun this adventure is.
The Game Plan: Creating a Video That Sells the Experience
That’s where InnerAction Media stepped in. We teamed up with WheelzUp to create an engaging video that would showcase everything that makes the Big Deal Ride unique. The goal? To make viewers feel like they were right there on the trail, soaking in the scenery and enjoying a hassle-free outdoor adventure.
Behind the Scenes: Bringing the Ride to Life
Prepping for the Shoot
Before we hit record, we worked closely with WheelzUp owner Mandela Echefu and Allegany County Tourism Director Ashli Workman to map out the key moments of the ride. We secured filming permits, coordinated with local authorities, and even got expert advice from park rangers to ensure everything went smoothly—especially when filming inside the Big Savage Tunnel.
Capturing the Ride
We wanted to tell the story just as a rider would experience it:
- Starting Point: We started filming at WheelzUp’s shop in Canal Place, capturing the excitement of getting ready for the ride.
- On the Trail: Our team followed the journey in real time, stopping at major landmarks to film breathtaking views and highlight must-see spots.
- Bringing the Adventure to Life:
- FPV drone shots gave us sweeping aerial views of the trail.
- Cameras mounted on bikes gave a first-person perspective.
- Unique angles—from above tunnels to shots along the path—added depth to the visuals.
- Wrapping It Up: The ride doesn’t have to end when you get off the bike! We included footage of a local restaurant stop to showcase what Cumberland has to offer.
Editing That Ties It All Together
A great video isn’t just about the footage—it’s about how it all comes together. Our team pulled out all the stops in post-production, using:
- Dynamic Editing: Fast cuts to keep the energy high.
- Sound & Motion Graphics: Adding layers of excitement.
- Vibrant Color Grading: Making sure the stunning landscapes pop.
The Result: More Eyes on the Big Deal Ride
The final product? A visually stunning, action-packed video that brings the Big Deal Ride to life. Families and casual cyclists now have a clear picture of what to expect—and they’re excited to try it. With a fresh marketing tool, WheelzUp is reaching more adventure seekers and showing them how easy it is to hop on a bike and explore the beauty of Western Maryland.
At InnerAction Media, we love working on projects like this—helping businesses tell their stories in a way that connects with their audience. Whether it’s an outdoor adventure, a local business, or a tourism campaign, we’re here to make the message clear, compelling, and visually stunning.