At IAM Outdoors, we know every brand has a story that deserves to shine. For Savage River Canoes, that story was one of precision, legacy, and a passion for paddling. Based in Oakland, Maryland, they have been crafting world-class racing canoes for over 40 years. However, even the most established brands sometimes face the challenge of connecting with new audiences.
Savage River approached us with a bold vision: to showcase not only their racing expertise but also the versatility and craftsmanship of their recreational canoes. They wanted to appeal to outdoor enthusiasts who dream of gliding across a peaceful lake, not just athletes competing for the gold.
Bringing a Vision to Life
When we first met with John Diller, the founder of Savage River Canoes, and his son Ben, it was clear this wasn’t just a business—it was their life’s work. They spoke passionately about their design philosophy, their commitment to quality, and their desire to reach paddlers beyond the competitive scene.
We knew their story needed to be more than just another promo video; it had to reflect their passion and connect with both seasoned paddlers and curious adventurers alike.
The Making of a Story
Every step mattered in creating this video. From pre-production to post-production, we worked closely with Savage River to ensure the story was authentic and visually stunning.
We listened. Before any cameras rolled, our team spent time with John and Ben, diving into the history of Savage River and learning about the meticulous craftsmanship behind every canoe. These conversations shaped the narrative and gave us the foundation for a compelling story.
We explored. During a visit to their workshop, we saw firsthand how these canoes are brought to life—from raw materials to a finished product ready to glide across the water. We even found the perfect filming location: a serene lake just a stone’s throw from their facility, offering an idyllic backdrop to showcase their canoes in action.
We captured. On filming day, we worked to capture the heart and soul of Savage River. From sweeping drone shots of canoes cutting through crystal-clear water to up-close footage of hands crafting each piece with precision, every shot was designed to inspire and engage.
A Ripple Effect
The result? A visually stunning brand film that’s equal parts craftsmanship and adventure. The video not only celebrated Savage River’s legacy but also opened the door to a broader audience of outdoor enthusiasts who value quality and performance.
The impact was immediate: Savage River reached new paddling communities, boosted its visibility, and reinforced its reputation as a trusted name in the industry.
Your Story, Our Expertise
At IAM Outdoors, we specialize in helping brands like Savage River Canoes connect with audiences through compelling video storytelling. Whether it’s a brand film, testimonial, or video ad, we combine creativity and strategy to create content that moves people—and gets results.
So, what’s your story? Let’s bring it to life.