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West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

West Virginia Business Owner Publishes New Marketing Book, Marketing Matters

by admin | Jan 22, 2019 | Uncategorized

  InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January. This 27 chapter book takes business owners step-by-step through developing a marketing...
The Importance of Developing a Print Strategy for a Nonprofit

The Importance of Developing a Print Strategy for a Nonprofit

by admin | May 29, 2018 | Uncategorized

With everything being on the Internet, it’s easy to see why everyone would want to stay away from a more traditional marketing strategy such as print; however, I recently participated in the West Virginia University (WVU) CreateAthon where my team developed a mostly...
Why Developing a Marketing Strategy for a Non-Profit is Important 

Why Developing a Marketing Strategy for a Non-Profit is Important 

by admin | Mar 2, 2018 | Uncategorized

Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan.   Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit...
5 Essential Elements of Every Successful Marketing Campaign

5 Essential Elements of Every Successful Marketing Campaign

by admin | Jan 4, 2018 | Uncategorized

Jennifer Livingston for InnerAction Media Marketing campaigns are an excellent method of drumming up support for a new or established business. However, the amount of thought, strategy and decision making you put into the marketing strategies directly influences the...
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