InnerAction Media (IAM) President and Founder, Jim Matuga, published his book, Marketing Matters: Your Guide to Getting More Customers and Increasing Revenue, in January. This 27 chapter book takes business owners step-by-step through developing a marketing...
With everything being on the Internet, it’s easy to see why everyone would want to stay away from a more traditional marketing strategy such as print; however, I recently participated in the West Virginia University (WVU) CreateAthon where my team developed a mostly...
Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan. Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit...
Jennifer Livingston for InnerAction Media Marketing campaigns are an excellent method of drumming up support for a new or established business. However, the amount of thought, strategy and decision making you put into the marketing strategies directly influences the...
