As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to...
Working within a niche industry as a dermatologist is challenging due to the common perception that skincare is a luxury. Since 2017, InnerAction Media (IAM) has worked with the Dermatology Center for Skin Health, PLLC, a dermatologic company located in Morgantown,...
We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more. We’re here to answer these questions and to explain a few things. What are Keywords? Keywords are ideas or...
AUTHOR’S NOTE: So let me first say that the title of this article isn’t meant to be condescending or demeaning in any way. My dog is an exceptional marketer. Just check out his Facebook page. Aside from being my best friend and sometimes roommate, Caboose Arbogast is...
One of the first business principles I learned as a young man was “Caveat Emptor – Latin for ‘Let the Buyer Beware.'” The phrase caveat emptor means that buyers often have less information about the good or service they are purchasing, while the...
