Multimedia Journalist

InnerAction Media, a successful and respected marketing agency based in Morgantown, West Virginia, is seeking an experienced Multimedia Journalist for our office in Morgantown.

Job Description:
IAM Multimedia Journalists create and publish news features, brand journalism content and video / photo / blogs and other written content for print publications and on websites. This role can encompass a large number of tasks, ranging from traditional news reporting to developing interactive pieces that engage site visitors and drive traffic. IAM Multimedia Journalists use traditional journalist skills such as research, writing, and fact-checking with emerging digital technologies to drive users to the site.

Responsibilities Include:

Produce Media Content – One of the central duties of the IAM multimedia journalist is writing stories and blogs and producing other media for web or print publication. This aspect of the role can range from reporting on business news to developing feature-length pieces and interviews. Additionally, a multimedia journalist may write scripts or otherwise produce videos or develop and design infographics. The specific topics vary depending on the needs of IAM client base and their focus.

Research Stories – Conducting research for stories and other pieces of content is also central to the multimedia journalist’s role. This part of the job requires a high level of attention to detail to follow leads, identify interview subjects, and ensure that a piece’s facts are correct and verified. Multimedia journalist also pitch pieces and research subjects to find a fresh angle on a story or a novel method of presenting it for IAM clients.

Publish Content Online – Many multimedia journalists also publish content online using a variety of content management systems (CMS). This aspect of the job requires a balance of technical and creative skills, as multimedia journalists may need to incorporate text, graphics, and videos into their stories and work with managing editors to ensure that content added to a CMS appears correctly on the site or within the application.

Design Graphic and Video Elements – Frequently, IAM multimedia journalists design graphic elements that are incorporated into longer video packages. For example, a multimedia journalist may determine that an infographic or slideshow will engage viewers for a specific story. The journalist will use their research and determine the flow of information within that graphic, frequently working with an illustrator or graphic artist to combine text and image.

Promote Content on Social Media – IAM multimedia journalists also promote their stories, blogs and other content on social media sites. This requires the journalist to post links to stories and promote them across a variety of social media platforms. Additionally, multimedia journalists may need to engage with readers or site visitors on social media to respond to questions or address concerns about the published content.

Qualifications and Requirements:

  • Bachelor’s Degree preferred – news / journalism / media preferred
  • Ability to shoot, edit and produce video packages is a must.
  • Minimum 2 years of experience within news agency and/or multi media environment required
  • Must possess exceptional problem solving, critical thinking, organizational and interpersonal skills
  • Must have strong written and oral communication skills
  • Able to work with teams and independently, handle multiple projects at once and meet tight deadlines under pressure
  • Excellent work ethic, detail-oriented, organized, and consistent follow through


Writing skills – multimedia journalist must possess strong writing skills and should be able to use various tones and formats to present information to readers on IAM client sites.

Research abilities – strong analytical and research abilities are central to this role, since multimedia journalist will track down and interview sources, verify information, and conduct background research

Multimedia production skills – in addition to writing, multimedia journalists need to produce videos, “news” packages and interactive content for new sites and apps, so production skills are frequently necessary

Attention to detail – multimedia journalists should have a high level of accuracy and attention to detail to ensure that they present facts correctly and accurately quote sources

Send your resume & portfolio to

InnerAction Media is an award-winning advertising and marketing agency with proven expertise in providing marketing communications to connect organizations with their target audience personas. We have experience in marketing hospitals, healthcare, attorneys, construction, higher education, tourism, banking, and real estate sectors. We are headquartered in Morgantown, West Virginia and serve the Pittsburgh, PA DMA as our primary market.

Services We Provide:

Strategic Marketing | Creative Advertising Campaigns | Inbound Marketing | Web Site Development | HD Video Production | Social Media Management | Brand Journalism | Google AdWords Marketing | Original Music Composition

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